About us: Your Go-To Place for Custom Knitting Tags

Welcome to Cutpie!

Founded in 2015 by architect and master's degree holder in product design, Paola Valera, Cutpie was born from a personal need to identify and distinguish handmade products created by Paola herself. With a rich background in jewelry and architecture, Paola has delved deep into the human need for identity and recognition, which has profoundly influenced the ethos of Cutpie.

At Cutpie, we understand the importance of individuality and the unique touch that handcrafted items bring. Our mission is to provide high-quality, customizable tags that add a personal and professional touch to your handmade creations, whether they are knitted, crocheted, or otherwise crafted. We believe that every creator deserves recognition for their artistry, and our products are designed to help you achieve just that.

Our Facilities

We operate from two production warehouses, one in Venezuela to serve our US-based customers and another in Spain to cater to European and international orders. This setup ensures that we can efficiently handle orders from around the globe, maintaining high standards of quality and timely delivery.

Thank you for choosing Cutpie. We are honored to be a part of your creative journey and to help you leave your mark on the world, one beautifully crafted tag at a time.

Meet our Team!

  • Paola - Founder and Director

    In charge of customer service and product development (and everything else). She enjoys reading and making jewelry.

  • Jose - Operations Manager

    Jose is in charge of the machines and processes all orders in Madrid, Spain. He enjoys playing LoL and loves cooking.

  • Johnny - Quality Manager

    Johnny ensures everything looks perfect before shipping and that everything is running smoothly. A lover of Star Wars and all things geek.

  • Carlos - Machine Operator

    A graphic designer dedicated to our production machines in Venezuela - Veronica, Victoria, and Virginia (yes, our machines have names). Carlos also takes great care of Shuri, our beloved work-cat.

  • Sory - Office Manager

    Sory ensures we’re always stocked and ready, meeting all our needs with efficiency and care.

  • Alejandra - Designer

    Paola’s right-hand in design and customer service, Alejandra also captures our story through social media, especially our cats. She brings our designs to life visually.

  • Claudia - Designer

    Claudia, or should we call her CATudia? She's our main designer, cat lover and the swiftie of our office. The one in charge of personalization.

  • Juan - Shipper

    Our assembly wizard, Juan checks each order for perfect quantity and materials, always with a smile. He's the heart behind our flawless deliveries.

  • Ana - Quality Assistant

    Ana handles quality checks and paperwork, ensuring everything is correct before shipping. She loves butterflies and the color purple (like her hair).

  • Belkis - Quality Assistant

    Our beloved work mom, Belkis excels in quality checks and sweetens our days with her irresistible desserts.

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